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Foundations of Business

Autor Jack Kapoor, Robert Hughes, William Pride
en Limba Engleză Paperback – 10 ian 2018
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Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That's what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic.

The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation's economy and you, as an individual consumer.

MindTap and Infuse digital resources are also available.

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Specificații

ISBN-13: 9781337386920
ISBN-10: 1337386928
Pagini: 544
Dimensiuni: 215 x 274 x 25 mm
Greutate: 1.2 kg
Ediția:6 ed
Editura: CENGAGE LEARNING INC

Notă biografică

William M. Pride is?Professor of Marketing, Mays Business School, Texas A&M University, USA.