Cantitate/Preț
Produs
Total produse
Vezi coșul
From Brand Vision to Brand Evaluation de Leslie de Chernatony

From Brand Vision to Brand Evaluation

Autor Leslie de Chernatony
en Limba Engleză Paperback – 18 mar 2010
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 38635 lei  3-5 săpt. +3100 lei  7-13 zile
  Taylor & Francis – 18 mar 2010 38635 lei  3-5 săpt. +3100 lei  7-13 zile
Hardback (1) 126163 lei  6-8 săpt.
  Taylor & Francis – 4 sep 2015 126163 lei  6-8 săpt.

Preț: 38635 lei

Preț vechi: 41995 lei
-8% Nou

Puncte Express: 580
Preț estimativ în valută:
7396€ • 7688$ • 6132£

Carte disponibilă

Livrare economică 15-29 ianuarie 25
Livrare express 01-07 ianuarie 25 pentru 4099 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781856177733
ISBN-10: 1856177734
Pagini: 392
Ilustrații: Illustrated
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.74 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding.

Recenzii

'From Brand Vision to Brand Evaluation is an easily digestible textbook that describes all the important stages of the brand management process. It is full of visual demonstrations, exercises and applicable advice. The additional videos are both helpful and motivating. Students get a perfect introduction into the thrilling topic and multiple facets of brand management. Practitioners receive a step-by-step checklist to increase their brand ’ s value. In contrast to many other books, the author does not just explain brand strategies; he is teaching the reader how to implement them successfully. Professor de Chernatony underlines his position as one of the world’sleading academics in brand management. There is no question about it: this book is a must for every student, practitioner and researcher.' - Christian Becker, Journal of Brand Management

Descriere

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.