Cantitate/Preț
Produs

From Followers to Leaders: Managing Technology and Innovation

Autor Naushad Forbes, David Wield
en Limba Engleză Paperback – 14 mar 2002
The last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries. This book argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches that prescribe one best practice. Individual chapters cover:
* the role of innovation on the shop-floor
* the importance of mixing process and product innovation
* the challenges involved in building an innovation culture
* the special role of R&D and design.
These topics instruct a deeper understanding of strategy in follower-firms, simultaneously providing insight for public policy in building local technological capacity.  Forbes and Wield argue that there are many 'leading edges' which appear in the most unlikely places. Their book contains major case studies from many different firms in twelve countries over five continents, in industry segments as diverse as pharmaceuticals, software, garments, beer and steel.
This informative book for students, researchers and professionals in the fields of business, management and information technology shows that successful experiences can arise anywhere in the world.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 45128 lei  6-8 săpt.
  Taylor & Francis – 14 mar 2002 45128 lei  6-8 săpt.
Hardback (1) 141373 lei  6-8 săpt.
  Taylor & Francis – 14 mar 2002 141373 lei  6-8 săpt.

Preț: 45128 lei

Preț vechi: 53092 lei
-15% Nou

Puncte Express: 677

Preț estimativ în valută:
8639 8980$ 7163£

Carte tipărită la comandă

Livrare economică 06-20 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415251761
ISBN-10: 0415251761
Pagini: 230
Dimensiuni: 174 x 246 x 13 mm
Greutate: 0.44 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional

Cuprins

Preface 1. Beneath the surface 2. Innovation success in follower-firms 3. Changing policies for science and technology: government and markets 4. Innovation on the shopfloor - a new wave 5. From process to product and proprietary 6. Managing R&D in technology-followers 7. Design leadership for technology-followers 8. Building a culture for innovation 9. Followers to leaders.

Notă biografică

Naushad Forbes is Director of Forbes Marshall, India's leading Energy Conservation and Control Instrumentation firm, and Consulting Professor at Stanford University in the Program in Science, Technology and Society. David Wield is Professor of Innovation and Development at The Open University, and Co-Director of its International Development Centre. He recently directed its Centre for Technology Strategy and chaired its Development Policy and Practice unit.

Descriere

This book centres on the ways in which ordinary firms can improve technology management. It argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches.