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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future de Diana Derval

Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future: Business Guides on the Go

Autor Diana Derval
en Limba Engleză Mixed media product – 25 mai 2023
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
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Specificații

ISBN-13: 9783031258220
ISBN-10: 3031258223
Pagini: 118
Ilustrații: XXIV, 118 p. 36 illus. in color. Book + Online Course.
Dimensiuni: 148 x 210 mm
Greutate: 0.34 kg
Ediția:2023
Editura: Springer International Publishing
Colecția Springer
Seria Business Guides on the Go

Locul publicării:Cham, Switzerland

Cuprins

Delivering People and Planet-friendly Innovations.- Unveiling Hidden Opportunities.- Locating Profiable Markets.- Defining Sustainable Growith Strategies.- Optimizing the Product Portfolio.- Building a Visionary Innovation Roadmap. 

Notă biografică

Diana Derval, Ph.D., EMBA, Chair of DervalResearch, is a pioneer in decoding human behavior and preferences with biosciences. Prof. Derval is a Member of the Society for Behavioral Neuroendocrinology, and on the Jury for the CES Asia Innovation Awards. Diana is the patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards and the creator of the Derval Color Test® taken by over 10 million people around the world. A Harvard Business Review contributor, and finalist of the Berry-AMA Prize for most innovative marketing book with “The Right Sensory Mix” (Springer), Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks and helped Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L’Oréal accelerate their development with a focus on people and planet-friendly products and experiences. An Honorary Adjunct Professor at Donghua University (Shanghai, China), Diana Derval is regularly featured in the media, conferences (TEDx Talks, IFA, CES), and corporate seminars, and is known for delivering memorable MasterClasses. Diana’s favorite topics are Senses and Sensors, Hormones and Behavior, and anything that touches on Innovation.


Textul de pe ultima copertă

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.


Caracteristici

Bundled with an online self-paced video course Provides access to the online course with details inside the book Course preview: https://sn.pub/kP3DFE