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Frugal Innovation: How to do better with less de Navi Radjou

Frugal Innovation: How to do better with less

Autor Navi Radjou, Jaideep Prabhu
en Limba Engleză Paperback – 3 aug 2016
CMI Management Book of the Year Award 2016With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.
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Specificații

ISBN-13: 9781781257609
ISBN-10: 1781257604
Pagini: 272
Dimensiuni: 128 x 196 x 20 mm
Greutate: 0.3 kg
Ediția:Main
Editura: Profile
Colecția Economist Books
Locul publicării:London, United Kingdom

Notă biografică

Navi Radjou is an innovation and leadership advisor based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and winner of the 2013 Thinkers50 Innovation Award. Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. Both authors were named on the Thinkers50 list of management thinkers 'most likely to shape the future of how organisations are managed and led'

Recenzii

The book is enlivened by fascinating case studies
A very accessible and engaging book
[The ideas of Radjou and Prabhu] are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. This book will accelerate the re-invention of how we understand and practice innovation.
The practical roadmap and numerous cases in this book find the beat of the new customer-led world order -- where velocity, synergy, empathy and involvement come standard. The future will be about doing more with less, and here we see how.
A vivid picture of how business can blend values and quality to deliver the personal and social balance that 21st century consumers want.
The book is of great relevance to the financial services industry and banks like Barclays that are working with new technologies and start-ups to help customers manage their finances better.
With the cost of R&D increasing year on year, it is important for pharmaceutical companies to keep a focus on ensuring positive returns from investment in R&D and innovation. Frugal Innovation is a timely book that provides insightful and practical guidance to firms trying to do more with less.
Frugal Innovation insightfully articulates how Western companies can evolve to capture opportunities presented by the burgeoning 'do more with less' economy.

Descriere

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.