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The Innovation Manual Integrated Strategies and Practical Toold for Bringing Value Innovation to the Market

Autor D Midgley
en Limba Engleză Hardback – 25 feb 2009
How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.
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Specificații

ISBN-13: 9780470724538
ISBN-10: 0470724536
Pagini: 330
Ilustrații: Illustrations
Dimensiuni: 170 x 244 x 19 mm
Greutate: 0.72 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Senior executives (CEO, CMO, CTO, CIO), middle–level managers in marketing, business development, research and development and IT. MBA students with a general interest in the topic

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