Cantitate/Preț
Produs

Fundamental Theories of Business Communication: Laying a Foundation for the Field: New Perspectives in Organizational Communication

Autor Milton Mayfield, Jacqueline Mayfield, Robyn Walker
en Limba Engleză Paperback – 5 dec 2021
This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 74990 lei  6-8 săpt.
  Springer International Publishing – 5 dec 2021 74990 lei  6-8 săpt.
Hardback (1) 75385 lei  6-8 săpt.
  Springer International Publishing – 5 dec 2020 75385 lei  6-8 săpt.

Din seria New Perspectives in Organizational Communication

Preț: 74990 lei

Preț vechi: 91451 lei
-18% Nou

Puncte Express: 1125

Preț estimativ în valută:
14352 15139$ 11994£

Carte tipărită la comandă

Livrare economică 01-15 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783030577438
ISBN-10: 3030577430
Pagini: 266
Ilustrații: XI, 266 p. 3 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.37 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria New Perspectives in Organizational Communication

Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. How We Selected the Theories.- 3. A Typology of Business Communication Theories.- 4. Theory Classifications.- 5. Channels and Barriers.- 6. Cultural Characteristics and Influences.- 7. Flows and Patterns.- 8. Meaning-Making and Discovery.- 9. Motivation and Persuasion.- 10. Organizational Structures.- 11 Reasons and Representations.- 12. Emerging and Noteworthy Theories.- 13. Theory Traditions and Influences.- 14. Why We Need Business Communication Theories.- 15. Conclusion and Future Development.- 16. Recommended Readings.

Notă biografică

Milton Mayfield is Professor of Management in the A. R. Sanchez Jr. School of Business at Texas A&M International University, USA. He is a co-editor of the International Journal of Business Communication and co-author of the book Motivating Language Theory: Effective Leader Talk in the Workplace
Jacqueline Mayfield is Professor of Management and Radcliffe Killam Distinguished Professor in the A. R. Sanchez Jr. School of Business at Texas A&M International University, USA. She is a co-Editor of the International Journal of Business Communication and co-author of the book Motivating Language Theory: Effective Leader Talk in the Workplace.
Robyn Walker is Associate Professor of Clinical Management Communication in the Marshall School of Business at the University of Southern California, USA. She does research in the areas of communication and team decision making. She currently serves as Associate Editor for the International Journal of Business Communication.

Textul de pe ultima copertă

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

Caracteristici

First text to offer a comprehensive list of business communication theories Provides an integrated framework linking the theories together rather than presenting the theories as standalone models Written by the top scholars in the field