Fundraising Management: Analysis, Planning and Practice
Autor Adrian Sargeant, Jayne Georgeen Limba Engleză Paperback – 15 sep 2021
Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.
This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK the introduction of a new fundraising regulator and new thinking on professional ethics.
Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 370.10 lei 6-8 săpt. | +94.59 lei 7-11 zile |
| Taylor & Francis – 15 sep 2021 | 370.10 lei 6-8 săpt. | +94.59 lei 7-11 zile |
| Hardback (1) | 1220.23 lei 6-8 săpt. | +151.97 lei 7-11 zile |
| Taylor & Francis – 15 sep 2021 | 1220.23 lei 6-8 săpt. | +151.97 lei 7-11 zile |
Preț: 370.10 lei
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Specificații
ISBN-10: 0367563711
Pagini: 526
Ilustrații: 61 Tables, black and white; 81 Line drawings, black and white; 37 Halftones, black and white; 118 Illustrations, black and white
Dimensiuni: 174 x 246 x 31 mm
Greutate: 0.56 kg
Ediția:4 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and UndergraduateCuprins
Notă biografică
Jayne George is Fundraising, Marketing and Media Director at the Royal National Lifeboat Institution, UK. She has worked as a fundraiser for 30 years at Save the Children, The Children’s Society, RNLI and Guide Dogs. She is a passionate campaigner for causes that are important to her, and is an active voluntary trustee for Weldmar Hospice in Dorset, Make A Wish UK and The Murray Parish Trust.
Recenzii
"Fundraising Management is updated and relevant for 2021. It remains a sound academic textbook, drawing on the latest research findings but it is also a really practical how-to guide. It draws on some of the most inspirational fundraising case studies of 2020 and pulls together some of that recent best practice and those theories that have stood the test of time. The structure and level of detail puts demands on the student to engage with the text and apply its theory to their donors, their stakeholders and their teams. In particular the new chapter on making the case for investment answers probably the most commonly asked question of fundraisers today. This edition sets a new standard of achieving fundraising greatness in a challenging environment and helps those studying to make the best decisions for their organisations. It is essential reading for the ambitious fundraising manager."
Alan Clayton, Director of Philanthropy and Fundraising
"Sargeant and George have achieved a really useful balance of fundraising practice and academic evidence. The chapter on legacy fundraising sets out practical tips on how to grow your legacy income as part of a long-term market opportunity and legacy marketing strategy. They make a compelling case for investment in fundraising activity and in the skills of fundraisers. This is a vital resource for fundraisers that want to improve their understanding of what motivates pledgers, donors and philanthropists to give. Recommended reading for all fundraisers seeking to improve their ability to assess current fundraising practice."
Rob Cope, Director of Remember A Charity
Descriere
Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.
This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK the introduction of a new fundraising regulator and new thinking on professional ethics.
Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.