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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

Autor Kristin Lieb
en Limba Engleză Paperback – 24 ian 2018
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
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Specificații

ISBN-13: 9781138064164
ISBN-10: 1138064165
Pagini: 294
Ilustrații: 5 Line drawings, black and white; 2 Tables, black and white; 5 Illustrations, black and white
Dimensiuni: 152 x 229 x 27 mm
Greutate: 0.41 kg
Ediția:2nd edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

Chapter 1 Critical Frameworks for Considering Pop Stars
Chapter 2 Female Popular Music Stars as Brands
Chapter 3 The Modern Music Industry
Chapter 4 The Lifecycle for Female Popular Music Stars
Chapter 5 The Lifecycle Model Continued
Chapter 6 Theoretical Foundations for the Lifecycle

Descriere

Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world.