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Geomarketing – Methods and Strategies in Spatial Marketing

Autor G Cliquet
en Limba Engleză Hardback – 6 feb 2006
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.
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Specificații

ISBN-13: 9781905209071
ISBN-10: 190520907X
Pagini: 328
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.61 kg
Editura: ISTE Ltd.
Locul publicării:Hoboken, United States

Public țintă

Professionals at companies looking at geomarketing practices; business and organizational planners including university, corporate and government libraries that specialize in geography and business.

Notă biografică