Modeling Dynamic Relations Among Marketing and Performance Metrics
Autor Koen H. Pauwelsen Limba Engleză Paperback – 31 mar 2019
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Specificații
ISBN-13: 9781680834901
ISBN-10: 1680834908
Pagini: 100
Dimensiuni: 156 x 234 x 6 mm
Greutate: 0.17 kg
Editura: Now Publishers Inc
ISBN-10: 1680834908
Pagini: 100
Dimensiuni: 156 x 234 x 6 mm
Greutate: 0.17 kg
Editura: Now Publishers Inc
Descriere
Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.