Cantitate/Preț
Produs

Consumer Informational Privacy: Foundations and Trends® in Marketing

Autor Frank T. Beke, Felix Eggers, Peter C. Verhoef
en Limba Engleză Paperback – 15 iul 2018
Uses current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behaviour. In doing so, the authors examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.
Citește tot Restrânge

Din seria Foundations and Trends® in Marketing

Preț: 37403 lei

Nou

Puncte Express: 561

Preț estimativ în valută:
7161 7758$ 5980£

Carte tipărită la comandă

Livrare economică 12-26 decembrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781680834420
ISBN-10: 1680834428
Pagini: 88
Dimensiuni: 156 x 234 x 5 mm
Greutate: 0.14 kg
Editura: Now Publishers Inc
Seria Foundations and Trends® in Marketing