Identify Your Organization's Powerful Purpose, Build Solid Teams, and Boost Your Bottom Line This is not a book - it is a powerful tool that will transform your company. Herky Cutler's approachable style, keen observations, and sixth sense for business together create a powerful and engaging read. Each compelling chapter examines real-life business blunders and successes to reveal the secrets behind what makes companies successful both now and long term. Cutler goes beyond anecdotal evidence, backing these discoveries with research and proving them through experience and results. Each section closes with specific, actionable steps you can apply to grow your leadership team and company to the next level. A Peek at What You'll Discover: The New Way of Leadership and Why It Outperforms the Competition Every Time Six Proven Ways to Engage Employees How To Provide Exemplary Customer Service How to Build a Highly Skilled and Engaged Team to Lead Your Company into the Future The Two Ingredients Missing from Most Strategic Plans The Little-Known Secret that Boosts Productivity by up to 400%