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Giving Type Meaning: Context and Craft in Typography

Autor Mia Cinelli
en Limba Engleză Paperback – 10 ian 2024
When we encounter typography, how do we know what it means? How is the tone of type influenced by the way it is set, when it is made, and where it exists? Considering the social, spatial, and temporal contexts of visual language, this text informs and inspires students, educators, and professionals looking to engage more deeply with the letterforms they use and see. Featuring diverse typographic works, "closer looks", and interviews with practicing artists and designers, Giving Type Meaning serves to inform how and why we understand what type communicates. The book includes: - The importance and impact of cultural and social context across the expanded field of art and design- How to use visual, physical, and gestural space to inform meaning- The ways time impacts type, such as historical references, recontextualizations, and the use of time as medium - A range of global examples, including Lushootseed language letterforms (Lushootseed Sulad by Juliet Shen), Arabic calligraphy and type design (Regard Each Other as Brothers by Josh Berer, Mirsaal by Rana Abou Rjeily), American civil rights inspired type (Martin by Tré Seals), Italian concrete poetry (Storia Del Monumento by Mirella Bentivoglio), and animated Chinese characters (Motion Type Project by Ting-An Ho)
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Specificații

ISBN-13: 9781350255838
ISBN-10: 1350255831
Pagini: 224
Ilustrații: 250 color illus
Dimensiuni: 189 x 246 x 16 mm
Greutate: 0.63 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Written from a Western perspective, but drawing in examples from a variety of countries, languages and cultures to highlight and celebrate a broad range of typographic expression - A including Lushootseed language letterforms (Lushootseed Sulad by Juliet Shen), Arabic calligraphy and type design (Regard Each Other as Brothers by Josh Berer, Mirsaal by Rana Abou Rjeily), American civil rights inspired type (Martin by Tré Seals), Italian concrete poetry (Storia Del Monumento by Mirella Bentivoglio), and animated Chinese characters (Motion Type Project by Ting-An Ho)

Notă biografică

Mia Cinelli is an Associate Professor of Art Studio and Digital Design at the University of Kentucky, USA. With work ranging from speculative typography to experimental products, her multidisciplinary work in art and design explores frameworks for creating meaningful physical and visual interactions.

Cuprins

Introduction: Chapter 1: Social Context1.1 Context and meaning1.a. Visual Inflection1.b. Social Meaning & Typography 1.c. Visual Metaphors and Analogies 1.d. Cultural Context1.e Power Structures1.f Recontextualization Chapter 2: Spatial Context2.1. Visual Space (section) 2.1a Kinetic and Expressive Type 2.1b. Sound, Shape, and Speech2.2. Concrete and Visual Poetry 2.2a. Physical Space2.2b. Material Meaning 2.2c. A Known Social Context 2.2d. History and Material Meanings2.2e. Material Metaphors and Analogies2.3 Architectural Materials 2.3a. Public Space 2.3b. Place-Based Meaning2.4b. Public Type & Community Participations2.5 Private Space2.5a Challenging Private Space2.6 Personal Space2.6a Apparel and Affiliation2.6b Proximity and Politics2.7 Virtual Space2.7a Digital Methods2.7b Augmented Reality, Mixed Reality, and Virtual Reality2.8 Gestural Space2.8a The Human Hand2.8b Gesture in and of Letterforms2.8c Gesture of Mark2.8d Gesture and Expression2.8e Corporeality and Performance Chapter 3: Temporal Context3.1. Time and history 3.1a Temporal Influence: Technology and Society3.1b Temporal Influence: Current Events3.2 Typographic Trends 3.2a. Historical Type in Contemporary Use3.2b. Revivals and References3.2c. Temporal Recontextualisations3.2d. History-Inspired Type3.3 Voices in Design3.3a Type and Identity3.4 Time as Medium3.5 Into the Future3.6 Language, Form and Meaning3.7 Speculative Typography3.8 What's Next?Resources for Educators and StudentsBibliographyIndexAcknowledgements