Global and Transnational Business – Strategy and Management 2e
Autor G Stonehouseen Limba Engleză Paperback – 15 mar 2004
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Specificații
ISBN-13: 9780470851265
ISBN-10: 0470851260
Pagini: 500
Dimensiuni: 170 x 244 x 26 mm
Greutate: 0.79 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0470851260
Pagini: 500
Dimensiuni: 170 x 244 x 26 mm
Greutate: 0.79 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Advanced undergraduate and postgraduate courses in international business, international business environment, international strategy, strategic management and international management.Notă biografică
George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People's Republic of China. His research interests are in globalization, knowledge and organizational learning. Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E-business and International Human Resources Management. Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. David's research interests are in the areas of Strategic Management and Corporate Governance. Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.
Descriere
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.