′This Business Has Legs′ – How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story
Autor P Bieleren Limba Engleză Paperback – 11 iun 1996
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details
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Specificații
ISBN-13: 9780471147497
ISBN-10: 0471147494
Pagini: 224
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.32 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471147494
Pagini: 224
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.32 kg
Editura: Wiley
Locul publicării:Hoboken, United States