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Global Corporate Alliances and the Competitive Edge: Strategies and Tactics for Management

Autor Martin K. Starr
en Limba Engleză Hardback – 24 iul 1991 – vârsta până la 17 ani
Martin Starr addresses two of the most important concerns in business today: the globalization of commerce and the problem that U.S. business is having competing with other companies worldwide. Starr approaches these problems from the standpoint of how American corporations can develop business alliances with corporations elsewhere, rather than competing with them, and how they can build on their own strengths by incorporating the strengths of others. He fully analyzes the massive changes that are creating a new global-based economy, and offers strategies and tactics that can help corporate America to improve its global standing.Following a brief introductory essay, the work is divided into four main sections. Part I looks at the causes of economic turmoil, focusing on the long-wave cycles of technological change that have placed the industrialized United States at a disadvantage. Part II examines the effects of technological change, in particular the increasing need for flexible manufacturing systems and new methods of management. The reorganization of established firms, and the use of global corporate alliances, is the focus of Part III, while Part IV explores timing, the new competitive variable of the 1990s, and the strategies of time-based management. Also included are two research reports that describe how Japanese firms employ alliances and how foreign firms view the effect of alliances. This book will be an essential resource for managers and executives in all types of corporations, as well as for students in business and related fields.
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Specificații

ISBN-13: 9780899305868
ISBN-10: 0899305865
Pagini: 248
Dimensiuni: 156 x 235 x 16 mm
Greutate: 0.53 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

MARTIN K. STARR is a Professor at the Columbia Business School as well as Director of the Center for Operations based there. He has authored, co-authored, or edited nearly 100 books and articles on such topics as production systems, product design, and interactions between marketing and operations.

Cuprins

PrefaceCausesPerspectives on Winning the Business OlympiadThe Causes of Special Economic TurmoilEffectsChanges in Manufacturing TechnologyChanges in Management Systems TechnologyReorganizingTransforming the Existing OrganizationForming New Kinds of OrganizationsTimingTime-Based ManagementAppendixesJapanese Managerial Practices--Alliances for QualityPerformance of Foreign-Affiliated Firms in AmericaBibliographyIndex