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Global Operations Strategy: Fundamentals and Practice de Yeming Gong

Global Operations Strategy: Fundamentals and Practice: Springer Texts in Business and Economics

Autor Yeming Gong
en Limba Engleză Hardback – 10 iul 2013
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
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Specificații

ISBN-13: 9783642367076
ISBN-10: 3642367070
Pagini: 300
Ilustrații: XVI, 320 p.
Dimensiuni: 155 x 235 x 25 mm
Greutate: 0.65 kg
Ediția:2013
Editura: Springer Berlin, Heidelberg
Colecția Springer
Seria Springer Texts in Business and Economics

Locul publicării:Berlin, Heidelberg, Germany

Public țintă

Upper undergraduate

Cuprins

Introduction in Global Operations Strategy: Basic Concepts of Global Operations Strategy.- Globalization of Operations.- Rationale Behind Operational Globalization.- Fundamentals of Global Operations Strategy: Competency-based Fundamentals.- Resource-based Fundamentals.- Process-based Fundamentals.- Practice of Global Operations Strategy: Cross-border Global Operational Practice.- Cross-function Global Operational Practice.- Cross-value Global Operational Practice.

Notă biografică

Prof. Yeming (Yale) Gong earned a Master degree in INSEAD Business School (France), a PhD in Management from Rotterdam School of Management, Erasmus University (the Netherlands) and was a Post-Doctoral Researcher at the University of Chicago.
He studies global operations strategy, facility logistics, and warehouse management. He published a book “Stochastic Modelling and Analysis of Warehouse Operations”, 31 articles in journals like Production and Operations Management, IIE Transactions, and International Journal of Production Economics, three book chapters in publishers including Springer, and six papers in referred conference proceedings like IEEE conference proceeding. Prof. Gong received “2009 the Best Paper Award in design and manufacturing” from IIE, the influential academic association of management engineering in US.
He is teaching seven graduate courses including Operations Strategy, Logistics Management, Warehouse Management, Revenue Management, Service Operations Management, Global Operations Strategy, and Supply Chain Management in Asia in EMLYON Business School. He has advised 20 Master students and is advising three PhD students.

Textul de pe ultima copertă

While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.

Caracteristici

Presents operations in a strategic context for multinational organizations Provides case examples with insights from well known multinationals Covers a wide range of industries Includes supplementary material: sn.pub/extras