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Global Strategy: Creating and Sustaining Advantage across Borders: Strategic Management Series

Autor Andrew Inkpen, Kannan Ramaswamy
en Limba Engleză Hardback – 2 dec 2005
Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.
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Specificații

ISBN-13: 9780195167207
ISBN-10: 0195167201
Pagini: 264
Ilustrații: Tables and line drawings
Dimensiuni: 164 x 241 x 21 mm
Greutate: 0.58 kg
Editura: Oxford University Press
Colecția OUP USA
Seria Strategic Management Series

Locul publicării:New York, United States