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Strategy As Action: Competitive Dynamics and Competitive Advantage: Strategic Management Series

Autor Curtis M. Grimm, Hun Lee, Ken G. Smith
en Limba Engleză Hardback – 28 sep 2005
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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Specificații

ISBN-13: 9780195161441
ISBN-10: 0195161440
Pagini: 288
Ilustrații: Numerous tables and line drawings
Dimensiuni: 243 x 163 x 25 mm
Greutate: 0.55 kg
Editura: Oxford University Press
Colecția OUP USA
Seria Strategic Management Series

Locul publicării:New York, United States