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Globalization in a Glass: The Rise of Pilsner Beer through Technology, Taste and Empire: Food in Modern History: Traditions and Innovations

Autor Malcolm F. Purinton
en Limba Engleză Hardback – 31 mai 2023
The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power. In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.
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Specificații

ISBN-13: 9781350324374
ISBN-10: 135032437X
Pagini: 192
Ilustrații: 10 bw illus
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Food in Modern History: Traditions and Innovations

Locul publicării:London, United Kingdom

Caracteristici

Offers a comparative study between continental European and British brewing industries during the long 19th century

Notă biografică

Malcolm F. Purinton is a visiting lecturer at Northeastern University, USA.

Cuprins

List of IllustrationsIntroduction1. Ales for Everyone: English and Continental Brewing Industries, 1750-18702. Modern Methods: European Brewing Technology and Science 3. Making the Investments Count: Business Strategies of Brewing Industries 4. Where the Beer Flowed: Imperial Trade Networks and Migrations5. Not Colonized by the British? No Problem for Pilsner 6. It Tasted Better: Why the People Chose the PilsnerConclusionBibliographyIndex