The first revised English translation of Gombrich: una teoría del arte, by Joaquín Lorda, originally published in 1991 Joaquín Lorda was considered to be one of Gombrich's best students and the person who most fully understood and advanced Gombrich's ideas. This book presents an extensive, expansive and holistic analysis of Gombrich's thought. Built on four paradigms or key ideas that Lorda highlights: - Science, Joke, Play and Rhetoric, - it sheds new light on Gombrich as a thinker, turning his ideas into a workable theory of art that can be used as an instrument to examine both the history of world art and architecture and its current practice. Joaquín Lorda (1955-2016) was Professor at the School of Architecture at the University of Navarre, Spain.