This book is for those people who want to take charge of their career in sales I have based my career success, which has spanned 40 years, on pro-activity. Not only does taking action give me what I want, it gives me a daily semblance of control. It is not always easy and it certainly is not always safe, but those that do not take action view the world with bewilderment, unsure of where they fit in and willing to settle for second best. Not me and not the readers who take the steps they learn in this book seriously. We are people of action who are prepared to step up to the plate and have the career in sales we want Knowing that we are in control is the first step towards becoming great in the sales arena. It is a scary world we live in, yet I continue to find relief by taking control through action Building a successful career in sales through action is the focus of this book. It is an opportunity for readers to learn that nothing is impossible -- if you do something about it " -- From the Overview by the author. My parents brought me up to believe we could all change the world. - Sir Richard Branson, CEO, Virgin companies, as quoted in Grab Success by the Horns