* Exposes the contradictions of pursuing environmental and social goals while maximizing profit* Illuminating case studies of how corporations deal with the dilemmas involved* Develops a new management model Corporations are often blamed for a significant amount of environmental destruction and many are looking for new ways of managing environmental impacts and pursuing "green" markets. This "greening" of the corporations is riddled with contradictions, which Peter Robbins exposes. Analyzing the approaches of four major companies - ARCO Chemicals, Ben & Jerry's, Shell, and The Body Shop - he identifies common approaches and develops a management model to resolve them and combine environmental and business objectives.