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Greenwashing Sport

Autor Toby Miller
en Limba Engleză Paperback – 4 iul 2017
Professional sports promote their green credentials and yet remain complicit in our global environmental crisis
Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing".
Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports.
This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.
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Specificații

ISBN-13: 9781138962750
ISBN-10: 1138962759
Pagini: 144
Ilustrații: 6 Halftones, black and white; 3 Tables, black and white; 9 Illustrations, black and white
Dimensiuni: 129 x 198 x 15 mm
Greutate: 0.14 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

List of Figures, Acknowledgements, 1. Introducing Greenwashing 2. Introducing Sport 3. Formula One 4. Football 5. The Games 6. Citizenship Resistance and Regulation Works Cited, Index

Recenzii

In this compact, power-packed book, Miller judiciously maps out the machinations of greenwashing, showing how football, Formula 1, and the Olympics stomp sizable carbon footprints while forging sponsorship pacts with environmentally dubious partners, all the while claiming the green mantle.
Jules Boykoff, Politics & Government, Pacific University, Oregon,
This book should be the primer on sport and the environment for policy makers and activists alike.
Jay Coakley, Sociology, University of Colorado at Colorado Springs
In an unmissable analysis and polemic,Greenwashing Sport,the polymathic Toby Miller guides us towards some possibilities of forms of citizen-based resistance to the hypocrisies and planet-threatening excesses of capital.
Alan Tomlinson, Leisure Studies, University of Brighton


Descriere

Greenwashing Sport examines sport’s complicity with our environmental crisis, arguing that first, sport creates its own carbon footprint and second, it provides the gas and petroleum industries with social licenses to operate by accepting sponsorship that imbues corporations from these sectors with a pro-social image. Using Formula 1, FIFA Men’s World Cup, and the Olympics as case studies, Miller argues that oil companies make cynical use of sport as a means of ‘greenwashing’ their public image, while also considering the work of activists who resist such complicity, such as progressive football fans and non-government organizations.