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Grids for Graphic Designers de Gavin Ambrose

Grids for Graphic Designers: Basics Design

Autor Gavin Ambrose, Paul Harris
en Limba Engleză Paperback – 27 ian 2021
Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use. Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.
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Specificații

ISBN-13: 9781474254779
ISBN-10: 1474254772
Pagini: 216
Ilustrații: 200 colour illus
Dimensiuni: 160 x 230 x 15 mm
Greutate: 0.54 kg
Ediția:3
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Design

Locul publicării:London, United Kingdom

Caracteristici

Over 200 inspirational and instructional images from international designers

Notă biografică

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including Basics Design: Layout, 2e, The Production Manual, Fundamentals of Graphic Design and Design Genius among others.Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.

Cuprins

Introduction1. The need for gridsOrganising informationHow we read a pageHow we view a screenForm and functionIndustry view: Boy Bastaiens2. Grid basicsAnatomy of a pageMeasurementsShapes on a pageProportionHierarchyDrawing on a gridThe rule of thirdsThe rule of oddsIndustry view: Second Story3. Grid typesSymmetricalAsymmetricalModulesCombinationsThe horizontalThe verticalBroadsideDiagonal and angular gridsIndustry view: Peter Dawson4. Grid elementsType The baselineImagesHorizontal and vertical alignmentColumnsType and column widthsFoliosIndustry view: Brody Associates5. Grid usageVisible gridsScaleThe perimeterAxisJuxtapositionWhite spaceEnvironmental gridsCaption-oriented gridsQuantitative information gridsThe grid as expressionThe grid as identityIndustry view: Nicholas Felton6. Online gridsThe online gridFormality versus informalityWeb basics- fixed or flexible?Translating the grid to the screenOrientationIndustry view: 3 DeepExercisesGlossaryIndex and credits

Recenzii

Subdividing space is commonplace in our culture and a traditional organizing principle. Our houses and apartments are divided into rooms; our drawers are designed with divided compartments to separate our things, and our parking lots are divided into rows of parallel spaces. In communication design, a grid provides a compositional framework through its network of horizontal and vertical intersecting lines that subdivide the page creating a guide to establish proportional relationships between the design elements. The authors of Grids for Graphic Designers state their goal is to introduce the basic principles of grid usage. They do so in a clear, articulate and visually informative process. This is a perfect text for students studying visual design, and those individuals who interested in grids and grid theory.
The 3rd edition of the Grid for Graphic Designers continues exploring ways in which contemporary graphic designers renew traditional approaches to 'grid making' practices, by emphasising both the imaginative and the practical. Examples of inventive designs are accompanied by meaningful annotations focusing both on what, and how it is represented. This exploration of relationships between content and grid format demonstrates the plurality of the approaches and the passage from fixed to fluidity as a modern way of representation. There are two generalisations about the grids: first, that they are inexhaustible and second, that they are selective. From this double perspective, the book demonstrates 'grid making' as a form of knowledge and provides a renewed context for the debate about the meaning and role of grids.
An essential and authoritative toolkit for constructors of the humble grid that will both inform and inspire content delivery, whether for print or screen. Historic and contemporary examples brilliantly illustrate the ongoing fascination and challenge of how graphic designers confront the blank page; creating work that unites content and form to deliver purposeful and appropriate visual communication.

Descriere

Focuses on the construction and ordering of the page and screen through the use of the grids. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. It also explores key areas of grid design through a series of case studies, juxtaposed by key creative 'basics'.