Grounded Theory: A Practical Guide for Management, Business and Market Researchers
Autor Christina Gouldingen Limba Engleză Paperback – 20 mai 2002
- It offers an overview of qualitative methods in general and locates grounded theory in this context;
- It compares and contrasts the various grounded theory approaches in an accessible manner;
- It offers an in-depth case study for students and researchers to follow/use;
- And it provides a critique of the methodology itself.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 479.13 lei 6-8 săpt. | |
SAGE Publications – 20 mai 2002 | 479.13 lei 6-8 săpt. | |
Hardback (1) | 1081.49 lei 6-8 săpt. | |
SAGE Publications – 16 mai 2002 | 1081.49 lei 6-8 săpt. |
Preț: 479.13 lei
Preț vechi: 563.68 lei
-15% Nou
Puncte Express: 719
Preț estimativ în valută:
91.70€ • 95.37$ • 76.74£
91.70€ • 95.37$ • 76.74£
Carte tipărită la comandă
Livrare economică 15-29 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780761966838
ISBN-10: 0761966838
Pagini: 186
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.33 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 0761966838
Pagini: 186
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.33 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Cuprins
Introduction
PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES
The Qualitative Turn in Management Research
Grounded Theory
Evolutionary Developments and Fundamental Processes
Getting Started
Data Collection and Sampling
Analyses, Interpretation and the Writing Process
PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS
Researching the Consumer Experience
An Illustration of the Grounded Theory Method
The Identification and Explanation of Concepts and Categories
PART THREE: SOME CONCLUDING REMARKS
A Critical Review of the Methodology
PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES
The Qualitative Turn in Management Research
Grounded Theory
Evolutionary Developments and Fundamental Processes
Getting Started
Data Collection and Sampling
Analyses, Interpretation and the Writing Process
PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS
Researching the Consumer Experience
An Illustration of the Grounded Theory Method
The Identification and Explanation of Concepts and Categories
PART THREE: SOME CONCLUDING REMARKS
A Critical Review of the Methodology
Notă biografică
Research Interests: - `New¿ consumer behaviour
-Developing an understanding of the consumption/identity link
-Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
-The application and development of qualitative research methodologies and in particular grounded theory
-Developing an understanding of the consumption/identity link
-Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
-The application and development of qualitative research methodologies and in particular grounded theory