Group Consensus and Minority Influence – Implications for Innovation

en Limba Engleză Paperback – 15 apr 2001

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.

Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.

Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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Specificații

ISBN-13: 9780631212331
ISBN-10: 0631212337
Pagini: 342
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.51 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

high level academics undergraduates, graduates and academics in social and organizational psychology; political scientists and sociologists, as well as to organizational and business psychologists interested in small group processes and innovation

Notă biografică

Descriere

This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. It provides useful insights on how to work more effectively with groups in applied settings.

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