Growing a Business
Autor Paul Hawken, Hawkenen Limba Engleză Paperback – 30 sep 1988
Paul Hawken -- entrepreneur and best-selling author -- wrote "Growing a Business" for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called "The Next Economy" about the future of the economy.
Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, "your" idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
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Specificații
ISBN-13: 9780671671648
ISBN-10: 0671671642
Pagini: 256
Dimensiuni: 141 x 215 x 16 mm
Greutate: 0.24 kg
Ediția:Fireside.
Editura: Simon&Schuster
ISBN-10: 0671671642
Pagini: 256
Dimensiuni: 141 x 215 x 16 mm
Greutate: 0.24 kg
Ediția:Fireside.
Editura: Simon&Schuster
Descriere
The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Notă biografică
Paul Hawken is an environmentalist, entrepreneur, and author. His books include Growing a Business, The Magic of Findhorn, The Next Economy, and Seven Tomorrows, coauthored with James Ogilvy and Peter Schwartz.
Cuprins
CONTENTS
1 SOMETHING YOU LIVE TO DO
2 BE CAREFUL, YOU MAY SUCCEED
3 SMALL, FAT, AND HAPPY
4 IF IT'S A GOOD IDEA, IT'S TOO LATE
5 THE ART OF THE INCREMENTAL
6 THE COMPANY YOU KEEP
7 MONEY
8 THE LEMONADE STAND
9 IF YOU MEET THE BUDDHA ON THE ROAD, SELL HIM
10 YOU ARE THE CUSTOMER, YOU ARE THE COMPANY
11 IN GOOD COMPANY
12 THE VERGER
ACKNOWLEDGMENTS
INDEX