Innovations in Sustainability: Fuel and Food: Organizations and the Natural Environment
Autor Alfred A. Marcusen Limba Engleză Paperback – 30 iul 2015
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 323.05 lei 43-57 zile | |
Cambridge University Press – 30 iul 2015 | 323.05 lei 43-57 zile | |
Hardback (1) | 593.65 lei 43-57 zile | |
Cambridge University Press – 12 aug 2015 | 593.65 lei 43-57 zile |
Preț: 323.05 lei
Nou
61.82€ • 64.15$ • 51.67£
Carte tipărită la comandă
Livrare economică 17-31 martie
Specificații
ISBN-10: 110742111X
Pagini: 380
Ilustrații: 1 b/w illus. 58 tables
Dimensiuni: 152 x 227 x 19 mm
Greutate: 0.54 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Organizations and the Natural Environment
Locul publicării:New York, United States
Cuprins
Foreword; Acknowledgements; Introduction: the path to sustainability; Part I. Funding Sustainable Startups: 1. Leaders of the pack: Khosla Ventures and KPCB; 2. Scaling up: Intel Capital and Google Ventures; Part II. Business Models: 3. Follow the sun: First Solar and Suntech; 4. Making a revolution: Tesla and Better Place; Part III. The Macroenvironment and Industry Context: 5. Ticket to ride: Toyota and General Motors; 6. Blowing in the wind: Vestas and General Electric; Part IV. Finding Customers: 7. Carrying that weight: General Mills and Kellogg's; 8. Bridge over troubled waters: Pepsi and Coke; Part V. Competition between Mission and Non-Mission-Based Businesses: 9. Consensus capitalism: Whole Foods and Walmart; 10. Sustainability's next frontier: Dupont and Monsanto; Concluding observations: the journey continues; Index.
Recenzii
'It is becoming abundantly clear that grappling with the challenge of sustainability will become an increasingly pressing issue for many firms and that developing business models at scale that both 'do good and do well' is not an easy proposition. In this fascinating series of case studies Professor Marcus takes us behind the platitudes to detailed accounts of how particular firms struggled with these issues, highlighting stories of both success and failure in a way that provides concrete guidance to managers seeking to build more sustainable businesses.' Rebecca M. Henderson, John and Natty McArthur University Professor, Harvard Business School
'Innovations in Sustainability represents an important contribution to the growing literature on the theory and practice of sustainable business. As we have seen, the last twenty years of sustainable innovation have been focused on incremental strategies like pollution prevention, eco-efficiency, and social responsibility. These have now been widely adopted and studied extensively. There is little left to learn or explore in this domain. The next twenty years of sustainable innovation will be focused on disruptive and transformational strategies like clean and regenerative technology commercialization, base of the pyramid business, and frugal innovation. As a result, this book by Alfred Marcus stands as a beacon lighting the path toward the next era of sustainable innovation that might truly lead us toward a more sustainable world.' Academy of Management Learning and Education
Descriere
To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.