MANY FRANCHISEES enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. Many franchisees have a false sense of security thinking that the sales will automatically come because they signed up for a "turn key," established business. Of course successful franchisees and franchisors know that at that end of the day, the success of each franchise business comes down to the operating franchisee.Guerrilla Marketing for Franchisees teaches franchisees how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines Marketing as "every bit of contact you or anyone in your company has with any part of the public." The wide misconception among franchisees worldwide is that the brand they sign up with will carry their success and all they need to do is open the doors and operate their business. In most cases this is simply not true. Franchisees need to take on more marketing responsibility, learn what works and what doesn't work, so they can focus on effective, low cost marketing strategies.With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees:. How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing.. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more.Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.