Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business
Autor Jay Conrad Levinsonen Limba Engleză Paperback – 10 oct 1997
For
more
than
twenty
years,
Jay
Levinson
has
been
arming
small
businesses
with
the
strategies
and
tactics
to
compete
with
the
big
guys
by
substituting
time,
energy,
and
imagination
for
money.
InGuerrilla
Marketing
With
Technologyhe
shows
how
virtually
every
aspect
of
a
small
business
can
be
enhanced
through
technology.
Even
with
minimal
investment
in
and
experience
with
computers,
databases,
and
the
Internet,
small
businesses
can
maximize
their
limited
resources
and
reap
big
profits.
Without
technical
jargon,
Levinson
covers
all
the
basics
to
get
even
the
most
technologically
shy
up
and
running.
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Specificații
ISBN-13: 9780201328042
ISBN-10: 0201328046
Pagini: 224
Ilustrații: black & white illustrations
Dimensiuni: 155 x 234 x 14 mm
Greutate: 0.31 kg
Ediția:New.
Editura: BASIC BOOKS
Colecția Basic Books
Locul publicării:United States
ISBN-10: 0201328046
Pagini: 224
Ilustrații: black & white illustrations
Dimensiuni: 155 x 234 x 14 mm
Greutate: 0.31 kg
Ediția:New.
Editura: BASIC BOOKS
Colecția Basic Books
Locul publicării:United States
Notă biografică
Jay
Conrad
Levinsonis
chairman
of
Guerrilla
Marketing
International,
a
northern
California-based
consulting
firm
specializing
in
low-cost,
high-impact
marketing
principles
for
small
businesses.
He
is
the
publisher
ofThe
Guerrilla
Marketing
Newsletterand
author
of
the
bestselling
marketing
series
of
all
time,
includingGuerrilla
Marketing,
Guerrilla
Marketing
Attack,andThe
Guerrilla
Marketing
Handbook.