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Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business

Autor Jay Conrad Levinson
en Limba Engleză Paperback – 10 oct 1997
For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. InGuerrilla Marketing With Technologyhe shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.
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Specificații

ISBN-13: 9780201328042
ISBN-10: 0201328046
Pagini: 224
Ilustrații: black & white illustrations
Dimensiuni: 155 x 234 x 14 mm
Greutate: 0.31 kg
Ediția:New.
Editura: BASIC BOOKS
Colecția Basic Books
Locul publicării:United States

Notă biografică

Jay Conrad Levinsonis chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher ofThe Guerrilla Marketing Newsletterand author of the bestselling marketing series of all time, includingGuerrilla Marketing, Guerrilla Marketing Attack,andThe Guerrilla Marketing Handbook.