Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice
Autor Jay Conrad Levinson, Andrew Neitlichen Limba Engleză Paperback – 31 mar 2012
"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.
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Specificații
ISBN-10: 1614481563
Pagini: 262
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.39 kg
Editura: Morgan James Publishing
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Cuprins
Table of Contents: Step I: Lay a Solid Strategic Foundation Chapter One: The opportunity is greatest when you think of yourself as more than a coach Chapter Two: The three requirements for ongoing success as a coach Chapter Three: Choose a profitable target market Chapter Four: Understand the needs in your market Chapter Five: Develop robust coaching solutions for your market Chapter Six: Develop your compelling marketing message and brand Step II: Use Low-Cost, High-Impact Tactics to Get Clients Chapter Seven: Set up your testing laboratory Chapter Eight: The most powerful tactic in your arsenal-conversations to get referrals Chapter Nine: Alliances to bring you a stream of business Chapter Ten: Achieve expert status through information and by educating your market Chapter Eleven: Internet marketing tactics Chapter Twelve: Leadership to build your credibility Chapter Thirteen: Creative strategies to reach top decision makers and VIPs Chapter Fourteen: SPECIAL REPORT-GET THAT FIRST CLIENT Step III: Close Engagements Chapter Fifteen: Overcome low-pricing self-esteem Chapter Sixteen: Ask questions that engage and assess fit Chapter Seventeen: Handle concerns and objections with finesse and grace Chapter Eighteen: Strategies to close the deal Chapter Nineteen: How to write a powerful proposal-and when not to Step IV: Keep Clients for Life, or at Least for a Long, Long Time Chapter Twenty: The value of your first client, and every client that follows Chapter Twenty-One: Deliver value and create raving fans Chapter Twenty-Two: From foothold to a major presence Step V: Build a Firm to Enjoy Lasting Wealth Chapter Twenty-Three: The firm-builder mindset Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth Chapter Twenty-Five: Twelve steps to a successful book Chapter Twenty-Six: Information products to get up to 100 times the price of a book Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles Chapter Twenty-Eight: Certify others and/or license your content Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts Chapter Thirty: Develop tools for clients and for other coaches Chapter Thirty-One: Create a center of excellence or an institute Step VI: Create Your Million-Dollar Business Plan Chapter Thirty-Two: Your million-dollar business model Chapter Thirty-Three: Your action plan