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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke de Michael Levine

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

Autor Michael Levine
en Limba Engleză Paperback – 11 aug 2008
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
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Specificații

ISBN-13: 9780061438523
ISBN-10: 0061438529
Pagini: 368
Dimensiuni: 135 x 203 x 21 mm
Greutate: 0.32 kg
Editura: HarperCollins Publishers
Colecția HarperBusiness

Notă biografică

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.