Western European Perspectives on the Development of Public Relations: Other Voices: National Perspectives on the Development of Public Relations
Editat de T. Watsonen Limba Engleză Hardback – 8 apr 2015
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Specificații
ISBN-13: 9781137427496
ISBN-10: 1137427493
Pagini: 160
Ilustrații: XIV, 160 p.
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.37 kg
Ediția:2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Pivot
Seria National Perspectives on the Development of Public Relations
Locul publicării:London, United Kingdom
ISBN-10: 1137427493
Pagini: 160
Ilustrații: XIV, 160 p.
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.37 kg
Ediția:2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Pivot
Seria National Perspectives on the Development of Public Relations
Locul publicării:London, United Kingdom
Cuprins
Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and Finn Frandsen 9. Spain; Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom; Jacquie L'Etang
Notă biografică
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.