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Perspectives on Public Relations Historiography and Historical Theorization: Other Voices: National Perspectives on the Development of Public Relations

Editat de Tom Watson
en Limba Engleză Hardback – 11 iun 2015
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
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Specificații

ISBN-13: 9781137404367
ISBN-10: 1137404361
Pagini: 117
Ilustrații: XII, 117 p.
Dimensiuni: 140 x 216 x 11 mm
Greutate: 0.31 kg
Ediția:1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Pivot
Seria National Perspectives on the Development of Public Relations

Locul publicării:London, United Kingdom

Cuprins

1. Introduction; Tom Watson
2. What In The World Is Public Relations?; Tom Watson
3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele
4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme
5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang
6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier

Notă biografică

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.