Myths of PR – All Publicity is Good Publicity and Other Popular Misconceptions: Business Myths
Autor Rich Leighen Limba Engleză Paperback – 2 apr 2017
By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
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Specificații
ISBN-13: 9780749479596
ISBN-10: 0749479590
Pagini: 224
Dimensiuni: 155 x 233 x 18 mm
Greutate: 0.32 kg
Editura: Kogan Page
Seria Business Myths
ISBN-10: 0749479590
Pagini: 224
Dimensiuni: 155 x 233 x 18 mm
Greutate: 0.32 kg
Editura: Kogan Page
Seria Business Myths
Cuprins
Chapter - 00: Introduction; Chapter - 01: PR is all Spin, Smokescreens and Lies; Chapter - 02: PR Results Can't Be Measured; Chapter - 03: All Publicity is Good Publicity; Chapter - 04: The Press Release is Dead; Chapter - 05: The Media Ignores Good News; Chapter - 06: You Have to Pay to See Social Media Benefits; Chapter - 07: PR is Glamorous; Chapter - 08: Calling the Media is a No-No; Chapter - 09: That You Can Make Something Go Viral; Chapter - 10: You Have to Be an Extrovert to Succeed in PR; Chapter - 11: PR is the Silver Bullet; Chapter - 12: Good People and Products Market Themselves; Chapter - 13: The More You Pay, the Better the Job Done; Chapter - 14: PR Results are Instant; Chapter - 15: Consumers Want Conversations With Brands; Chapter - 16: Working In-House is Easier; Chapter - 17: Media Relationships are Especially Important; Chapter - 18: Gender Wage Gap Figures; Chapter - 19: Conclusion
Notă biografică
Descriere
A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.