Myths of Strategy – Dispel the Misconceptions and Deliver a Winning Strategy: Business Myths
Autor Jérôme Barthélemyen Limba Engleză Paperback – 2 oct 2022
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|---|---|---|
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| Kogan Page – 2 oct 2022 | 263.09 lei 3-5 săpt. |
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Specificații
ISBN-13: 9781398607828
ISBN-10: 1398607827
Pagini: 288
Dimensiuni: 129 x 198 x 16 mm
Greutate: 0.34 kg
Editura: Kogan Page
Seria Business Myths
ISBN-10: 1398607827
Pagini: 288
Dimensiuni: 129 x 198 x 16 mm
Greutate: 0.34 kg
Editura: Kogan Page
Seria Business Myths
Cuprins
Chapter - 00: Introduction; Chapter - 01: Myth 1 - You should look to the best for inspiration; Chapter - 02: Myth 2 - Strategy is very different from the sciences; Chapter - 03: Myth 3 - The most successful strategies are carefully planned; Chapter - 04: Myth 4 - Success is essentially about talent; Chapter - 05: Myth 5 - It is impossible to think strategically in an environment of volatility, uncertainty, complexity and ambiguity; Chapter - 06: Myth 6 - Direct aim is the best way to attain goals; Chapter - 07: Myth 7 - Firms achieve higher performance when they adopt a raison d'etre; Chapter - 08: Myth 8 - Having a corporate social responsibility strategy is bad for performance; Chapter - 09: Myth 9 - The best strategy is to set up an attractive business and try to beat competitors; Chapter - 10: Myth 10 - In most firms, costs are too high; Chapter - 11: Myth 11 - In the digital era, having the best or cheapest product is enough for success; Chapter - 12: Myth 12 - A firm must address its weaknesses before it develops its strengths; Chapter - 13: Myth 13 - Business success depends primarily on a firm's capabilities; Chapter - 14: Myth 14 - The best business leaders are visionaries; Chapter - 15: Myth 15- Businesses benefit from hiring stars; Chapter - 16: Myth 16 - Interviews are the best technique for selecting new employees; Chapter - 17: Myth 17 - A good strategy is enough for success; Chapter - 18: Myth 18 - It's easy to drop a strategy that has failed to deliver; Chapter - 19: Myth 19 - Boards of directors are willing to challenge bad strategy decisions; Chapter - 20: Myth 20 - Innovation requires state-of-the-art technologies; Chapter - 21: Myth 21 - To innovate, businesses need experts; Chapter - 22: Myth 22 - Always listen to customers; Chapter - 23: Myth 23 - Innovating means offering customers new products of services; Chapter - 24: Myth 24 - Businesses innovate more when they have more resources; Chapter - 25: Myth 25 - Business leaders have a long-term outlook; Chapter - 26: Myth 26 - It is impossible to reconcile the long term and the short term; Chapter - 27: Myth 27 - A firm that's improving is headed for success; Chapter - 28: Myth 28 - Change is always good for business; Chapter - 29: Myth 29 - The first thing to do in a recession is cut costs; Chapter - 30: Myth 30 - Process management improves performance; Chapter - 31: Myth 31 - Mergers and acquisitions create value for shareholders; Chapter - 32: Myth 32 - Outsourcing is good for firms; Chapter - 33: Myth 33 - Adopting management fads is pointless; Chapter - 34: Myth 34 - Financial analysts like firms that have an original strategy; Chapter - 35: Myth 35 - Consultants always help improve performance