Myths of Marketing – Banish the Misconceptions and Become a Great Marketer: Banish the Misconceptions and Become a Great Marketer: Business Myths
Autor Grant Leboffen Limba Engleză Paperback – 2 ian 2020
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?
The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.
Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 134.75 lei 3-5 săpt. | +13.10 lei 7-13 zile |
| Kogan Page – 2 ian 2020 | 134.75 lei 3-5 săpt. | +13.10 lei 7-13 zile |
| Hardback (1) | 455.12 lei 3-5 săpt. | |
| Kogan Page – 2 ian 2020 | 455.12 lei 3-5 săpt. |
Preț: 134.75 lei
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Specificații
ISBN-10: 0749483911
Pagini: 224
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.32 kg
Editura: Kogan Page
Seriile Business Myths, Best Marketing Books 2019
Descriere
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?
The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.
Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.