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Asian Perspectives on the Development of Public Relations: Other Voices de T. Watson

Asian Perspectives on the Development of Public Relations: Other Voices: National Perspectives on the Development of Public Relations

Editat de T. Watson
en Limba Engleză Hardback – 24 apr 2014
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
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Specificații

ISBN-13: 9781137398130
ISBN-10: 1137398132
Pagini: 161
Ilustrații: XIV, 175 p.
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.37 kg
Ediția:2014
Editura: Palgrave Macmillan UK
Colecția Palgrave Pivot
Seria National Perspectives on the Development of Public Relations

Locul publicării:London, United Kingdom

Cuprins

Introduction; Tom Watson 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India; John V. Vil'Anilam 4. Indonesia; Gregoria Arum Yudarwati 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia; Zeti Azreen Ahmad 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore; May O. Lwin and Augustine Pang 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai 10. Thailand; Napawan Tantivejakul 11. Vietnam; Loan T.H. Van

Notă biografică

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom research interests include public relations history and practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.