Develop Your PR Skills
Autor Neil Richardson, Lucy Lavilleen Limba Engleză Paperback – 2 iun 2010
Preț: 86.53 lei
Nou
Puncte Express: 130
Preț estimativ în valută:
16.57€ • 17.22$ • 13.73£
16.57€ • 17.22$ • 13.73£
Carte disponibilă
Livrare economică 15-29 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780749459703
ISBN-10: 0749459700
Pagini: 176
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.27 kg
Editura: Kogan Page
ISBN-10: 0749459700
Pagini: 176
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.27 kg
Editura: Kogan Page
Cuprins
Introduction
1 Public relations in business: an introduction
2 Where PR sits with advertising and marketing
3 Understanding strategic public relations
4 Working with the media
5 PR and developments in online communications
6 Stakeholders and customers: how to develop and maximise relations
7 Crisis, what crisis?
8 Internal communications
9 Getting the facts right: using research to create a competitive edge
10 How much should good public relations cost?
11 PR championing ethics and sustainability
Answers to Questions
References
1 Public relations in business: an introduction
2 Where PR sits with advertising and marketing
3 Understanding strategic public relations
4 Working with the media
5 PR and developments in online communications
6 Stakeholders and customers: how to develop and maximise relations
7 Crisis, what crisis?
8 Internal communications
9 Getting the facts right: using research to create a competitive edge
10 How much should good public relations cost?
11 PR championing ethics and sustainability
Answers to Questions
References
Notă biografică
Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page).
Descriere
This simple, straightforward guide to maximizing company potential through effective PR covers strategic public relations, public relations and the Internet, internal communications, PR ethics, working with the media, dealing with a crisis, and more.