Campaigns that Shook the World – The Evolution of Public Relations
Autor Danny Rogers, Martin Sorrellen Limba Engleză Paperback – 2 oct 2015
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Specificații
ISBN-13: 9780749475093
ISBN-10: 0749475099
Pagini: 232
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.33 kg
Editura: Kogan Page
ISBN-10: 0749475099
Pagini: 232
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.33 kg
Editura: Kogan Page
Cuprins
Section - One: Old school, robust media battles but with leadership, strategy and innovation; Chapter - 01: Labour Isn't working: The election of Margaret Thatcher - 1978-1979; Chapter - 02: New Labour, New Britain: Tony Blair's repositioning of the Labour Party - 1994-2005; Chapter - 03: A right royal renaissance: Rescuing the British Monarchy - 1997-2011; Section - Two: New approaches in global entertainment and sport, based on coalition and creativity; Chapter - 04: Start Me Up: Reinventing the Rolling Stones - 1981-1982 ; Chapter - 05: A way beyond football: Brand David Beckham - 1998-2013; Chapter - 06: Inspiring a generation: London 2012 Olympic Games - 2005-2012; Section - Three: Modern marketing movements with digital convergence and purpose; Chapter - 07: Product (RED): How Bono changed cause marketing - 2006-2014; Chapter - 08: The audacity of hope: Obama for America - 2006-2008; Chapter - 09: Campaign for Real Beauty: Dove - 2003-2013; Chapter - 10: Conclusions: A manifesto for great campaigns