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Organizational Identity in Practice

Editat de Lin Lerpold, Davide Ravasi, Johan van Rekom, Guillaume Soenen
en Limba Engleză Paperback – 2 aug 2007
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be.
The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what makes us similar or distinct from others" and cover a broad range of industries, firms, and organizational forms. The cases from companies such as Air France, AT&T, Bang & Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused on the broad topics of organizational identity, strategy and the environment, multiple and conflicting identities, the construction of identities, and how organizations express and project their identities. The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.
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Specificații

ISBN-13: 9780415398404
ISBN-10: 0415398401
Pagini: 264
Ilustrații: 30 b/w images, 9 tables, 18 halftones and 12 line drawings
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Introduction to Organizational Identity in Practice  Section 1: Introduction to Section: Identity, Strategy, and the Environment  1. Scania’s Bonneted Trucks  2. Why do Managers Talk About Identity?  3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T  4. Handelsbanken and Internet Banking  Section 2: Introduction to Section - Identity Construction  5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist?  6. Organizational Culture and Identity at Bang & Olufsen  7. An Identity Based Internationalization Process: The BP and Statoil Alliance  8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity  Section 3: Introduction to Section - Projecting Organizational Identities  9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry  10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005)  11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio  12. Crafting an Inter-National Identity: The Nordea Case.  Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice
 

Notă biografică

Lerpold, Lin; Ravasi, Davide; van Rekom, Johan; Soenen, Guillaume

Descriere

Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.