Organizational Identity in Practice
Editat de Lin Lerpold, Davide Ravasi, Johan van Rekom, Guillaume Soenenen Limba Engleză Paperback – 2 aug 2007
The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what makes us similar or distinct from others" and cover a broad range of industries, firms, and organizational forms. The cases from companies such as Air France, AT&T, Bang & Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused on the broad topics of organizational identity, strategy and the environment, multiple and conflicting identities, the construction of identities, and how organizations express and project their identities. The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.
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Specificații
ISBN-13: 9780415398404
ISBN-10: 0415398401
Pagini: 264
Ilustrații: 30 b/w images, 9 tables, 18 halftones and 12 line drawings
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415398401
Pagini: 264
Ilustrații: 30 b/w images, 9 tables, 18 halftones and 12 line drawings
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Introduction to Organizational Identity in Practice Section 1: Introduction to Section: Identity, Strategy, and the Environment 1. Scania’s Bonneted Trucks 2. Why do Managers Talk About Identity? 3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T 4. Handelsbanken and Internet Banking Section 2: Introduction to Section - Identity Construction 5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist? 6. Organizational Culture and Identity at Bang & Olufsen 7. An Identity Based Internationalization Process: The BP and Statoil Alliance 8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity Section 3: Introduction to Section - Projecting Organizational Identities 9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry 10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005) 11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio 12. Crafting an Inter-National Identity: The Nordea Case. Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice
Notă biografică
Lerpold, Lin; Ravasi, Davide; van Rekom, Johan; Soenen, Guillaume
Descriere
Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.