Reconfiguring Public Relations: Ecology, Equity and Enterprise: Routledge Advances in Management and Business Studies
Autor David McKie, Debashish Munshien Limba Engleză Hardback – 24 mai 2007
Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 404.40 lei 6-8 săpt. | |
Taylor & Francis – 22 mar 2012 | 404.40 lei 6-8 săpt. | |
Hardback (1) | 1036.31 lei 6-8 săpt. | |
Taylor & Francis – 24 mai 2007 | 1036.31 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780415394086
ISBN-10: 0415394082
Pagini: 208
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.54 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415394082
Pagini: 208
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.54 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures
Descriere
This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.