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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods de Susanne Royer

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: Routledge Advances in Management and Business Studies

Autor Susanne Royer
en Limba Engleză Paperback – 2 noi 2012
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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Specificații

ISBN-13: 9780415652001
ISBN-10: 0415652006
Pagini: 256
Ilustrații: 22 line drawings
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.37 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional

Cuprins

1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography

Descriere

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.