Cantitate/Preț
Produs
Total produse
Vezi coșul
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods de Susanne Royer

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: Routledge Advances in Management and Business Studies

Autor Susanne Royer
en Limba Engleză Paperback – 2 noi 2012
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 40641 lei  6-8 săpt.
  Taylor & Francis – 2 noi 2012 40641 lei  6-8 săpt.
Hardback (1) 142020 lei  6-8 săpt.
  Taylor & Francis – 5 mai 2005 142020 lei  6-8 săpt.

Din seria Routledge Advances in Management and Business Studies

  • Corporate Social Hypocrisy: CSR in the Era of Global Crises
    Preț: 31043 lei
  • Collaborative Spaces at Work: Innovation, Creativity and Relations
    Preț: 31118 lei
  • Mergers and Acquisitions: The Critical Role of Stakeholders
    Preț: 32931 lei
  • Human Resources Management in Multinational Companies: A Central European Perspective
    Preț: 31338 lei
  • Innovative Business School Teaching: Engaging the Millennial Generation
    Preț: 34152 lei
  • Public Management and Vulnerability: Contextualising Change
    Preț: 32543 lei
  • CSR Reporting and the Belt and Road Initiative: Implementation by Chinese Multinational Enterprises
    Preț: 31148 lei
  • CSR, Sustainability, and Leadership
    Preț: 34083 lei
  • Digital Transformation and Innovation in Tourism Events
    Preț: 31141 lei
  • 9% Management Control Systems, Decision-Making, and Innovation Development: The CDI Model
    Preț: 103781 lei
  • Cross-Cultural Leadership: Being Effective in an Era of Globalization, Digital Transformation and Disruptive Innovation
    Preț: 66474 lei
  • Management Theory, Innovation, and Organisation: A Model of Managerial Competencies
    Preț: 31212 lei
  • Careers in Creative Industries
    Preț: 35663 lei
  • Distress Risk and Corporate Failure Modelling: The State of the Art
    Preț: 38677 lei
  • Human Resource Management and Internal Marketing
    Preț: 29495 lei
  • Turnaround Management and Bankruptcy
    Preț: 32649 lei
  • 8% Foresight in Organizations: Methods and Tools
    Preț: 37975 lei
  • The Management of Intangibles: The Organisation's Most Valuable Assets
    Preț: 41397 lei
  • Urban Regeneration Management: International Perspectives
    Preț: 43289 lei
  • 18% Management in Africa: Macro and Micro Perspectives
    Preț: 104879 lei
  • Reconfiguring Public Relations: Ecology, Equity and Enterprise
    Preț: 40579 lei
  • 18% Critical Representations of Work and Organization in Popular Culture
    Preț: 104299 lei
  • 18% Organizations and Working Time Standards: A Comparison of Negotiations in Europe
    Preț: 103921 lei
  • Development on the Ground: Clusters, Networks and Regions in Emerging Economies
    Preț: 41831 lei
  • 18% Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
    Preț: 120358 lei
  • Public-Private Partnerships: Theory and Practice in International Perspective
    Preț: 48769 lei
  • 18% Regulatory Governance and Risk Management: Occupational Health and Safety in the Coal Mining Industry
    Preț: 98704 lei
  • 17% Job Design and Technology: Taylorism vs Anti-Taylorism
    Preț: 27250 lei
  • 25% The Evaluation of Transportation Investment Projects
    Preț: 53372 lei
  • 18% Recession at Work: HRM in the Irish Crisis
    Preț: 104263 lei
  • 13% Narrating the Management Guru: In Search of Tom Peters
    Preț: 29757 lei
  • 26% Resources, Technology and Strategy
    Preț: 99100 lei
  • 25% Managing Technological Development
    Preț: 76707 lei
  • 26% Cross-Border Mergers and Acquisitions: UK Dimensions
    Preț: 59679 lei
  • 18% Flagship Marketing: Concepts and places
    Preț: 130960 lei
  • 25% Monitoring Business Performance: Models, Methods, and Tools
    Preț: 82291 lei
  • 15% The Foundations of Management Knowledge
    Preț: 66350 lei
  • 15% Perspectives on Public Relations Research
    Preț: 41678 lei
  • 18% Managing Project Ending
    Preț: 103032 lei
  • 25% Decision-Making Groups and Teams: An Information Exchange Perspective
    Preț: 82489 lei
  • 15% Managerial Flow
    Preț: 54823 lei
  • 18% AIDS and Business
    Preț: 120218 lei

Preț: 40641 lei

Nou

Puncte Express: 610
Preț estimativ în valută:
7778€ • 8103$ • 6467£

Carte tipărită la comandă

Livrare economică 11-25 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415652001
ISBN-10: 0415652006
Pagini: 256
Ilustrații: 22 line drawings
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional

Cuprins

1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography

Descriere

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.