The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries
Autor Albert N. Grecoen Limba Engleză Hardback – 11 iun 2020
The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
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Specificații
ISBN-13: 9783030395186
ISBN-10: 3030395189
Pagini: 225
Ilustrații: XX, 147 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.35 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
ISBN-10: 3030395189
Pagini: 225
Ilustrații: XX, 147 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.35 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
Notă biografică
Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited nearly 30 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors.
Textul de pe ultima copertă
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.
The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Caracteristici
Provides a comprehensive scholarly analysis of US government’s marketing of World War II and collaboration with the media and entertainment industries Evaluates the post-war implications of cooperative relationships between government and the media industries Provides detailed statistics of media and entertainment industry revenues during 1939-1945