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A Short Guide to Reputation Risk de Garry Honey

A Short Guide to Reputation Risk: Short Guides to Business Risk

Autor Garry Honey
en Limba Engleză Paperback – 28 iun 2009
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?
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Specificații

ISBN-13: 9780566089954
ISBN-10: 0566089955
Pagini: 130
Ilustrații: Illustrations
Dimensiuni: 138 x 216 x 10 mm
Greutate: 0.58 kg
Ediția:New ed.
Editura: Taylor & Francis
Colecția Routledge
Seria Short Guides to Business Risk

Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Contents: The nature and value of reputation; The causes and impact of reputation risk; Identifying stakeholders and risk drivers; Selecting tools and controls; Assigning responsibility; Integrating reputation risk; Governance and compliance; Case studies; Bibliography.

Notă biografică

Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.

Recenzii

'...many illustrations in this book. That - in my opinion - is the most useful part of this book, and makes it as applicable in boardroom presentations drawing up strategies as it is in shopfloor workshops instigating the value of reputation into each and every member of the staff. This is not just a book, it is a set of tools. Perhaps I'm carried away here, but I really did enjoy reading this book.' - Jan Husdal, husdal.com

Descriere

Does your organization have a good or bad reputation, and who takes responsibility for it? Reputation risk is a topic with relevance across the organization, from risk managers to corporate communication managers, from compliance manager to HR Director. Whatever your interest in the subject, A Short Guide to Reputation Risk provides a shorthand route to understanding the context and key features of this subject.