Promoting Your School: Going Beyond PR
Editat de Carolyn Warneren Limba Engleză Paperback – 29 apr 2009
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Specificații
ISBN-13: 9781412958134
ISBN-10: 141295813X
Pagini: 264
Dimensiuni: 216 x 279 x 18 mm
Greutate: 0.73 kg
Ediția:Third Edition
Editura: SAGE Publications
Colecția Corwin
Locul publicării:Thousand Oaks, United States
ISBN-10: 141295813X
Pagini: 264
Dimensiuni: 216 x 279 x 18 mm
Greutate: 0.73 kg
Ediția:Third Edition
Editura: SAGE Publications
Colecția Corwin
Locul publicării:Thousand Oaks, United States
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Recenzii
"A good base that can be used immediately. I would recommend it for university classes and to colleagues."
"Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their individual schools."
“Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.”
"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use."
"Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their individual schools."
“Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.”
"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use."
Cuprins
List of Resources and Sample Documents
Foreword by Jay Mathews
Preface to the Third Edition
Acknowledgments
About the Author
Part I. Establishing Communication
1. The Foundation of Success
The Communication Process
Dealing With Perceptions
Opinion Leaders
Getting the Word Out
2. Making Your Schools Stand Out
Improving Your Image
Strategic Planning: The Key to Organizational Success
Developing a Marketing Plan
Ideas to Help You Get Started
References and Suggested Readings
3. Internal Communication
Techniques for Improving Staff Communication
Techniques for Improving Student Communication
References and Suggested Readings
4. Publications/Electronic Communications
Newsletters
Technology Tools
Monthly Calendar/Menu
Parent/Student Handbooks
Brochures and Flyers
Language
Suggestions for Better Writing
References and Suggested Readings
5. Media Relations
Building a Working Relationship With Reporters
Getting Your Story to the Media
Writing a News Release
Preparing a Media Tip Sheet
Writing a Public Service Announcement (PSA)
Dealing With Newspapers
Using Television Effectively
Working With Radio
Tips for Talking to the Media
References and Suggested Readings
Part II. Building and Strengthening Partnerships
6. Building Your Team
Who Makes Up the Team
Successful Teams Communicate Well
The Leader as Facilitator
Defining the Task
Getting to Work
References and Suggested Readings
7. Involving Parents in School
Effective Educators Seek Parent Support
Ways to Involve Parents
Changing Demographics of the American Family
Hard-to-Reach Parents
Parents Needed for Political and Economic Support
References and Suggested Readings
8. Community Outreach
Getting the Community Involved
References and Suggested Readings
9. Rallying Support for Public Education
Career and Vocational-Technical Education
How State Coalitions Are Raising Support for Public Education
10. Strengthening and Showcasing Instruction
Cooperative Learning
Authentic Instruction
Problem-Based Learning
Interdisciplinary Units
Incorporating Technology
Multiple Intelligences
Assessment
References and Suggested Readings
Part III. Acknowledging Change
11. Crisis Management
Organizing a Crisis Planning Committee
Developing a Crisis Plan
School Crisis Team
Managing the Crisis
Communicating the Situation
After the Crisis
A Private Crisis
References and Suggested Readings
12. Data Gathering: Road Map for Accomplishments
Types of Data Gathering
Identifying Your Target Audience
Deciding What to Ask
Collecting Data From Other Sources
Evaluating and Reporting the Results
References and Suggested Readings
13. Communicating With (New) Technology: Going Beyond Web Sites
Techno Terminology
Internet Behavior Tracking
Foreword by Jay Mathews
Preface to the Third Edition
Acknowledgments
About the Author
Part I. Establishing Communication
1. The Foundation of Success
The Communication Process
Dealing With Perceptions
Opinion Leaders
Getting the Word Out
2. Making Your Schools Stand Out
Improving Your Image
Strategic Planning: The Key to Organizational Success
Developing a Marketing Plan
Ideas to Help You Get Started
References and Suggested Readings
3. Internal Communication
Techniques for Improving Staff Communication
Techniques for Improving Student Communication
References and Suggested Readings
4. Publications/Electronic Communications
Newsletters
Technology Tools
Monthly Calendar/Menu
Parent/Student Handbooks
Brochures and Flyers
Language
Suggestions for Better Writing
References and Suggested Readings
5. Media Relations
Building a Working Relationship With Reporters
Getting Your Story to the Media
Writing a News Release
Preparing a Media Tip Sheet
Writing a Public Service Announcement (PSA)
Dealing With Newspapers
Using Television Effectively
Working With Radio
Tips for Talking to the Media
References and Suggested Readings
Part II. Building and Strengthening Partnerships
6. Building Your Team
Who Makes Up the Team
Successful Teams Communicate Well
The Leader as Facilitator
Defining the Task
Getting to Work
References and Suggested Readings
7. Involving Parents in School
Effective Educators Seek Parent Support
Ways to Involve Parents
Changing Demographics of the American Family
Hard-to-Reach Parents
Parents Needed for Political and Economic Support
References and Suggested Readings
8. Community Outreach
Getting the Community Involved
References and Suggested Readings
9. Rallying Support for Public Education
Career and Vocational-Technical Education
How State Coalitions Are Raising Support for Public Education
10. Strengthening and Showcasing Instruction
Cooperative Learning
Authentic Instruction
Problem-Based Learning
Interdisciplinary Units
Incorporating Technology
Multiple Intelligences
Assessment
References and Suggested Readings
Part III. Acknowledging Change
11. Crisis Management
Organizing a Crisis Planning Committee
Developing a Crisis Plan
School Crisis Team
Managing the Crisis
Communicating the Situation
After the Crisis
A Private Crisis
References and Suggested Readings
12. Data Gathering: Road Map for Accomplishments
Types of Data Gathering
Identifying Your Target Audience
Deciding What to Ask
Collecting Data From Other Sources
Evaluating and Reporting the Results
References and Suggested Readings
13. Communicating With (New) Technology: Going Beyond Web Sites
Techno Terminology
Internet Behavior Tracking
Descriere
Administrators will find that this updated edition of the bestseller is packed with techniques for projecting a positive school image and strengthening the four-way partnership between schools, parents, community, and the private sector.