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Mastering Public Relations de Anthony Davis

Mastering Public Relations: Master Series (Business)

Autor Anthony Davis
en Limba Engleză Paperback – 9 aug 2007
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
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Specificații

ISBN-13: 9780230549302
ISBN-10: 0230549306
Pagini: 256
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.36 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Master Series (Business)

Locul publicării:London, United Kingdom

Caracteristici

Encourages active involvement through case studies, examples and questions to aid learning and understanding

Notă biografică

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Cuprins

The Purpose of Public Relations Within the Organisation Outside the Organisation Communication Research, Planning and Evaluation The Customers Within Marketing Public Affairs Community Relations The Media Global Public Relations The Occupation of Public Relations Futures Bibliography Index.