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Mastering Basic Management: Master Series (Business)

Autor E.C. Eyre
en Limba Engleză Paperback – 23 aug 1999
Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.
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Specificații

ISBN-13: 9780333772409
ISBN-10: 0333772407
Pagini: 308
Dimensiuni: 155 x 235 x 16 mm
Greutate: 0.44 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Master Series (Business)

Locul publicării:London, United Kingdom

Caracteristici

Text is related to exam questions at the end of each chapter

Notă biografică

E C EYRE - a prize winning author with over thirty years' industrial experience, and eighteen years' teaching in higher education.RICHARD PETTINGER is Lecturer in Management at University College London . He has far reaching experience in both public and private sectors and also works as a consultant in these areas. He is the author of a number of management textbooks, including Introduction to Management, also published by Macmillan.

Cuprins

An Introduction to Management The Purpose and Nature of Management The Directors Objectives and Policy Short-Range and Long-Range Forecasting Planning Corporate and Strategic Planning Organisation (1) Organisation (2) Command or Direction Co-ordination Control Motivation Communication in the Organisation Communication and People The Manager Functional Mangement The Marketing Function The Production Function The Purchasing Function The Research and Development Function The Finance Function The Personnel Function Management Support Services The Manager and Change.